Vineeta Singh - Co-Founder & CMO, SUGAR Cosmetics | Biography

Shark Tank India rapidly covers up the audience in India because of their judges who made by himself. Among all the judges of Shark Tank India, Vineeta Singh is the founder and CEO of Sugar Cosmetics. A 37 years old Indian entrepreneur targeting Makeup seller SUGAR Cosmetics Rs 300 cr in revenue by end of FY21-22.

Vineeta Singh was born in Delhi and she has completed her schooling from Delhi Public School, Delhi. A journey started, at the age of 17 when her professor suggested “You should be an entrepreneur”.

She completed her MBA from the Indian Institute of Management (IIM) in Ahmedabad after earning a B. Tech in electrical engineering from IIT Madras.

At 23, She moved to Mumbai after finishing her studies, rejecting all potential job offers. She was on a tight budget. For the first time, she questioned herself “had I taken the job, I wouldn’t be struggling.” She began running marathons, it helps to clear her mind.

After a year, she tried herself hand at entrepreneurship again with Fab Bag (2012), a beauty subscription service. However, after conducting research, she discovered a need for high-quality cosmetics in India, and thus SUGAR was born!

So, at times, she was managing office work like taking calls, working out, and pumping breast milk for son. She had many sleepless nights but she was passionate about her work. It paid off after a year–we were named the best lipstick brand!


Brief Information:

Name – Vineeta Singh

Age – 37 years

Birth Place- Delhi, India

Qualification – Postgraduate (IIM-Ahmadabad)

Religion- Hinduism

Home town – Delhi

Husband’s name – Kaushik Mukherjee

Children – Vikrant & Kaushik

Hobbies – Travelling, Playing, Cycling and Swimming


"Vineeta Singh has an estimated net worth of INR 100 Cr. The SUGAR Cosmetic , a beauty company with 35,000 points of distribution in 120 cities across India."

(Vineeta Singh featured on the cover page of Forbes Magazine)


Facts & Trivia:

  • During her colleges, she on various badminton championships

  • In the beginning of her career, she faces the financial challenges. She took INR 10,000 as salary to meet her expanses.

  • She has got placements of 1 crore but she refused to accept the offer just because of she want to start a start-up.

  • She has been featured in various magazines (Business Today, Forbes, etc).

  • She was a TEDx Speaker in 2018 titled "How to turn your fear in to Win."


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